Take control of your AI media production.

GENERAITR is an AI Media Production platform for teams, built on control, collaboration and compliance. An AI assistant, grounded in a 400+ parameter production taxonomy, turns your intent into structured, reproducible GENERAITR Templates that anyone on your team can run. Every generation is fully documented for compliance. Available as a managed web app (Online, running on GENERAITR Engine) and as a fully on-premise installation (Local).

Online is hosted and managed by us on EU servers (Hetzner), running on GENERAITR Engine, our own production engine, purpose-built MCP-native for agentic AI. You sign up, open a browser, and start generating. Generation credits for API models are included with your plan. Local runs on your own hardware within your own network: you install GENERAITR yourself, Docker and configuration; ComfyUI is optional. Both versions include the same compliance features: metadata, watermarking, trace graph and audit trail.

GENERAITR Credits (GC) are the generation currency for API model generation in GENERAITR Online. Credits are consumed per generation depending on the model and output type.

Every Online plan includes a monthly GC allocation: Core 8,000 GC, Pro 20,000 GC, Scale 50,000 GC. Top-up packs (5,000–100,000 GC) are available if you need more.

Fast image models use under 50 GC per run, so Core covers 140–175 images. Short video runs 150–500 GC, giving Core 14–47 generations. Full model-by-model costs are listed in the platform's model library.

Yes, from day one, across all eight requirements of the regulation.

Every generated file carries three automatic layers of AI labelling: an invisible steganographic watermark embedded in the pixels, a C2PA Content Credentials manifest signed into the file itself, and a full lineage record covering model, template, parameters, source media, operator, and timestamp. C2PA is the open standard developed by Adobe, Microsoft, Google, the BBC and others.

Fines for breaching Article 50 reach up to €15 million or 3% of global annual turnover. Enforcement is triggered by complaints from competitors, consumer groups, journalists, or regulators. Once a complaint is filed, organisations either have an audit trail or they don't. GENERAITR ensures you always have one.

Most tools, from Midjourney and Adobe Firefly to Krea, Magnific and Flora, share the same paradigm: give everyone credits and let them generate individually. The output depends on who is prompting and when.

GENERAITR is built on control, collaboration and compliance: an AI assistant and Greyboxing guardrails standardise how your whole team generates so the result is reproducible regardless of who runs it; review and approval happen inside the system, not over screenshots; and EU AI Act Article 50 compliance with C2PA provenance metadata is embedded in every exported file. That combination, plus the choice between managed cloud (Online) and full on-premise (Local), does not exist elsewhere in the category today.

Studios+ is the marketplace side of GENERAITR. Instead of generating yourself, you hire a GENERAITR-certified creator for a live session, package, creative assignment, or monthly retainer. All work happens inside GENERAITR using the creator's studio account, so every delivery carries the same EU AI Act metadata and watermarking as any GENERAITR generation. Creators keep 85% of every transaction, the highest payout in the category.

Founding Partner pricing is the Early Access rate for GENERAITR: Creator €29/month, Core €79/month, Pro €149/month, Scale €249/month. Available until 30 September 2026. Your rate is locked at signup and does not increase as long as you remain subscribed.

Yes. The rate you sign up at during Early Access is yours permanently, as long as you stay subscribed. Standard pricing from 1 October 2026 is Creator €39/month, Core €99/month, Pro €199/month, Scale €349/month. Founding Partners are never moved to standard pricing without explicit consent.

For GENERAITR Local: yes. You get one week free, connected to your own hardware and credits. Open source models run at zero cost per generation.

For GENERAITR Online, there is no open self-serve trial during Early Access. The Founding Partner rate, from €29/month, is the lowest price GENERAITR will be offered at.