Commission images, video and 3D from a vetted Creative Partner, or produce them yourselves in the same tool. Every file shows how it was made, carries its AI marking and is stored in the EU.
Developed by GENERAITR · Made in Sweden · EU AI Act ready
Invite-only
By application, or referral from a GENERAITR Creative Partner
From €19/month
Early Access rate, two tiers, Online
EU AI Act
Built for Article 50
EU-hosted
Your files and data stored in the EU
PARTNERS
Partners. AI production, delivered for you.
Vetted AI media production Partners work inside GENERAITR. Buy a product from a Partner's page, commission a larger project, or book monthly capacity with a retainer. Every delivery is traceable, signed and labelled.
We're building the Partners roster now: apply to become one of GENERAITR's first Creative Partners, verified and reviewed by us before you're listed.
02
Book, brief, or request
Book a live session, submit an assignment brief, or request a package directly through the platform. No email chains, no PDFs.
03
Receive compliant output
Every delivery is watermarked, C2PA-signed, and carries a full lineage record. Download the .meta.json disclosure record alongside your files.
THREE PILLARS
Trust you can check.
AI can still surprise you. Trust here means you always know how a file was made, who made it, and that it is labelled.
01
Control: Your data, your process, your costs.
You decide where your data lives and who can see it: stored in the EU, with a clear choice of model for each job. You decide how it is generated: an AI assistant sets exact parameters from your intent, and Greyboxing guardrails and Templates make results repeatable, whoever runs them. And you see the credit cost of every run before you confirm.
Collaboration: Within your team, with your Partner, between Partners.
Briefs, drafts, comments and approvals live in one shared library. Your team compares variants side by side and comments on the exact file. Invite a Creative Partner or a client into a project with the right permissions, and bring in more than one Partner when a production needs different skills.
Every export carries C2PA Content Credentials, an invisible watermark and, where needed, the EU’s official “AI generated” or “AI modified” label. A trace graph records the model, the settings, who ran it and when, so when a client, journalist or regulator asks how an asset was made, the answer is a lookup, not a guess.
Full applicability lands 2 Aug 2026. Ship compliant before the deadline, not after.
From that date, every AI-generated image, video, audio and certain text you publish in the EU must carry machine-readable provenance and clear AI disclosure. GENERAITR ships Article 50-ready by default, whether you generate on GENERAITR Online or through a Partner-delivered on-premise setup.
€15M / 3%
Maximum fine for Article 50 transparency breaches, or 3% of global annual turnover, whichever is higher.
WHAT THE LAW REQUIRES
Machine-readable C2PA Content Credentials embedded in every generated image, video and audio export.
Clear AI-generated / deepfake disclosure at the point your audience first sees the content.
A per-asset audit trail (model, parameters, user and timestamp) producible on demand.
EU AI Act
Article 50 machine-readable marking and deepfake disclosure, built in, not bolted on.
Full trace graph
Every generation logged: model, parameters, user, timestamp.
GDPR export
Export or delete any customer's data on request, instantly.
Data residency
EU-hosted storage on Hetzner, or fully on your own infrastructure with a Partner-delivered on-premise setup.
GREYBOXING & MCP
A conversation, not a control panel.
Describe the shot. The MCP assistant reads your intent, pulls the right greybox reference and sets the hidden parameters (geometry, camera, seed) precisely. Power users can always inject raw data and custom seeds.
AI-ASSISTANT
Generate 1 architectural interior concept, greybox room B, camera at eye level.
Geometry locked from Greybox Ref #114. Model selected, cost shown before run.
GREYBOX 3D REF #114
MODELFLUX.2 · Open
ROUTEHybrid API · EU storage
TRACE#GEN-88214
Illustrative example, not a live call.
INSIDE GENERAITR
How the assistant and the 3D Scene-builder actually work.
A scripted walkthrough of two capabilities already live in the product: the AI assistant reasoning through a precise parameter set with you, and the 3D Scene-builder that compiles a scene straight into prompt text. Scripted for a reliable demo: nothing on this page calls the assistant or generates live; try it yourself inside the workspace.
Building a precise parameter set
A scripted example of a real mechanic: the assistant asks one or two focused questions at a time, skips dimensions you have already given it, and writes answers straight into the real parameter taxonomy (Subject, Environment, Lighting, Camera).
A founder portrait for our About page. Thoughtful, in her office.
AI assistantNoted: a contemplative expression, indoor office setting. Two quick ones to lock the look: what should the light be doing (warm golden hour, or flat midday), and how close should the camera sit (a medium shot, or a tighter close-up with shallow depth of field)?
Golden hour, soft light. Medium shot, shallow depth of field.
Applied to the draft
facial_expressionContemplative
location_typeIndoor
time_of_dayGolden Hour
light_qualitySoft
shot_typeMedium
depth_of_fieldShallow
Draft updated from your answers, keyed to the real taxonomy across subject, environment, lighting and camera.
What the draft is converging on
Example output for a config like this, not generated live
This preview is a real image from our production library, shown to illustrate the kind of result this parameter set produces. Nothing here calls the assistant or generates live.
TWO WAYS TO GENERATE
Two ways to generate, one system.
GENERAITR Online is the self-serve product: sign up and generate today. Full on-premise (Sovereign Mode) is available too, set up and run by a vetted Partner, not a self-serve install.
Hybrid API Mode: GENERAITR Online
MANAGED / API
Online is fully managed. No servers, no GPU, nothing to host. Every generation runs on infrastructure GENERAITR arranges: open-source models on GENERAITR's own EU infrastructure, and closed-source models via external providers, some EU-based, some global. Every model discloses which applies. Full transparency, no hidden routing.
No infrastructure to manage · sign up and generate
Open-source on GENERAITR EU infra · closed-source via external providers
Media storage included · EU-hosted
Sovereign Mode: full on-premise
NOT YET AVAILABLE
Run GENERAITR Engine entirely on your own servers and GPU, for full, unqualified EU data sovereignty. A vetted GENERAITR Partner sets it up and configures it for you: this is not a self-serve install.
Your servers · your GPU
Set up and run by a vetted Partner
Open-source models only · nothing leaves your network
HOW IT WORKS
AI media production you can trust.
GENERAITR Online
Apply for early access
1
Apply and get invited
Apply for early access to get your GENERAITR Online workspace. No installation, no hardware required: everything runs in the browser from day one.
2
Start generating immediately
Generation credits are included from day one. No separate account needed. Top-up packs available if you need more.
3
Work with the assistant, not a settings panel
An AI assistant grounded in a 400+ parameter production taxonomy asks a few focused questions and sets exact parameters for you: image, video, 3D and audio, generation through enhance.
4
Generate with control, not luck
Workflow expertise lives inside GENERAITR through our AI ASSISTANT, used consistently by anyone on the team. Greyboxing references act as parametric guardrails for geometry and camera. Schedule a Template to run daily, weekly or on a custom recurrence.
5
Review together, then hand off
Compare variants on a shared board, leave threaded comments tied to the exact output, invite a client with the right permission level. Export with your watermark and embedded EU AI Act metadata, or hand off through the Delivery Portal.
Full on-premise
Partner-delivered
1
Talk to a Partner
Full on-premise setup is delivered by a vetted GENERAITR Partner, not a self-serve signup. Get in touch to scope your needs.
2
Partner installs and configures
Your Partner handles the Docker setup and configuration on your own servers and GPU. Open-source models run entirely within your infrastructure from day one.
3
Guided onboarding, included
Your Partner runs a guided setup session: verifying the installation, running your first generation live in your environment, and walking through the compliance flow.
4
Your models, your Templates
Open-source models run entirely on your own GPU, zero cost per generation. Your Partner helps you add models from the GENERAITR registry, or bring your own.
5
Generate and export with full local compliance
Complete EU AI Act compliance (audit trail, watermarking, trace graph) all on your own infrastructure. Nothing leaves your network.
GENERAITR UPDATES
Get GENERAITR Updates
Follow our notes on structured, compliant and responsible generative AI production.
GENERAITR Online is invite-only, hosted by GENERAITR on EU infrastructure. Apply and we'll reach out personally. Early Access rates are valid for anyone who joins before 30 September 2026.
Hosted by GENERAITR · Hetzner EU storage · API compute nodesClosed-source API models + open-source models, open source within EU data residency.
Solo
€19/month
3,000 GENERAITR Credits (GC) / month
Users1
Media storage20 GB
Community + AI support
Team
Most popular
€49/month
10,000 GENERAITR Credits (GC) / month
Users3
Media storage50 GB
Community + AI + Email support
FAQ
Common questions.
GENERAITR is an EU-hosted platform for AI media production: vetted Creative Partners and the tool they work in, with control, collaboration and compliance built in.
There are two ways to use it. Commission images, video or 3D from a GENERAITR Creative Partner, or use the same tool with your own team. GENERAITR is invite-only and made by Tomlin Studio AB in Sweden.
Browse the Partners page. Each Partner has a page with their products, prices (excl. VAT) and portfolio. Smaller products are bought and paid by card directly on the page; 25% VAT is added at checkout.
For a larger project, get in touch and we will put together an offer that you pay by invoice.
The Partner you choose produces the work inside GENERAITR. The purchase is made from Tomlin Studio AB, the company behind GENERAITR, on the Partner's behalf. What is included, such as hours and revision rounds, is stated in each product description.
Everything is delivered in GENERAITR, where you review, comment on and approve the work before downloading it. Usage rights follow the Partner's product description. Every file carries C2PA Content Credentials, so you can always show how it was made.
Most Partner products are priced as studio time, and the generation credits (GC) the work uses are bought separately as a top-up. You see the estimate before the work starts, and more can be added if needed.
Yes. Invited teams choose Solo (1 user, 3,000 GC and 20 GB per month) or Team (up to 3 users on the same domain, 10,000 GC and 50 GB per month). New accounts start with a 14-day trial. Apply on the site and we get back to you personally.
From 1 October 2026, Solo is €25/month and Team €65/month, excl. VAT. Accounts that started by 30 September 2026 keep the Early Access price (€19/€49) for as long as they stay subscribed. 25% VAT is added at checkout. Extra credits are available as top-up packs.
GENERAITR Credits (GC) are the currency for generation. Each run uses credits depending on the model and output type, and you see the cost before you run.
Fast image models use under 50 GC per run, so Solo covers 50–65 images a month and Team 175–220. Short video runs 150–500 GC. Full model-by-model costs are listed in the platform's model library.
Both leading closed-source models and open-source models, for images, video, 3D and audio. You choose the model for each job and see what it costs before you run it. Generation for Partners on open-source models running in the EU is planned.
Yes, it is built for Article 50. Every file carries C2PA Content Credentials and an invisible watermark, and a trace graph records the model, the settings, who ran it and when.
A visible AI label is on by default and we recommend keeping it; it is required when content could be mistaken for real. For clearly artistic or fictional work a lighter disclosure is enough. How you publish the content remains your responsibility.
Your files and data are stored in the EU. To generate, your prompt and any reference images are sent to the model provider you choose, and some providers are outside the EU. We never use your material to train AI models, and you can export or delete your data at any time.
Apply on the Partners page. We start with a conversation about your work and what you want to sell, review your portfolio, and then send you everything about being a Partner. Our first Partners, the Founding Partners, get an extra start bonus and personal help setting up their Partner page.
Yes. An Introduction Session (1 hour, up to 10 people, €99) and hands-on Online Workshops (2 hours €400, or 2 × 2 hours €800, up to 5 people), all excl. VAT. On-site workshops are available in Sweden.
